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Pizzicanto: the rhythm of Salento in a glass

Pizzicanto: the rhythm of Salento in a glass

Date of publication: 20/04/2026

There’s a moment, on warm summer evenings, when Salento comes alive. The music starts, the Pizzica sets the square alight and everything becomes movement, warmth, connection. 

Pizzicanto begins right there. From a folk dance made of passion and sensuality. From a bright, generous land that loves to express itself without holding back. From that infectious energy that turns every meeting into a celebration.

The Pizzicanto range captures this spirit through wine: labels that speak of the Mediterranean, conviviality and immediate pleasure, created to accompany life’s best moments, from the spontaneous aperitivo to dinner with friends, from a toast at sunset to evenings that stretch on without anyone watching the clock.

Pizzicanto Chardonnay Salento IGT

It’s the first step of the dance, the one that opens the evening. This Chardonnay tells the story of the sunniest side of the Pizzica: the one made of laughter in the open air, laid tables and glasses filled without too much planning.

In the glass, it shows a beautiful straw yellow with golden highlights. On the nose, it releases intense aromas of yellow-fleshed fruit, while on the palate it is fresh and enveloping, with a delicately honeyed finish that instantly invites another sip.

It’s an important white, yet easy to love, perfect with flavour-packed starters, Mediterranean pasta dishes or simply for carving out a moment of relaxation, when the sun is going down and the air smells of summer.

A wine that sets the rhythm with elegance.

Pizzicanto Primitivo Rosato Salento IGT

Here, the dance becomes more sinuous. The Pizzicanto Primitivo Rosato is a harmonious meeting of structure and lightness, character and delicacy. In the glass, it wears a bright, luminous pink colour, hinting at a bouquet of floral notes, fresh fruit and soft sweet accents.

On tasting, it keeps the personality of Primitivo, but interprets it in a fresher, more agile style: an easy-flowing sip, a clearly present fruity streak, a long and fragrant finish. A rosé that refreshes without losing depth.

It comes from careful, precise winemaking, with gentle pressing of the grapes to preserve the fruit’s aromas and fragrances as fully as possible. The result is a versatile wine, naturally suited to fish dishes, shellfish, sushi, white meats, vegetables and fresh cheeses.

It’s the ideal companion for summer dinners, light lunches and all those moments when you need a wine that can keep pace with the rhythm of conviviality.

Pizzicanto Primitivo Salento IGT

When the day fades into evening, this is the one that steps onto the scene. This Primitivo comes from the finest areas of Salento, from grapes selected at just the right level of ripeness and refined with a resting period in wood that shapes its character. In the glass, it is deep red, with garnet highlights that promise intensity.

On the nose, notes of sour cherry, plum and light spicy nuances emerge. In the mouth, it is velvety, warm and full, with sweet tannins and an enveloping structure that makes it immediately appealing.

It’s a direct, smooth Primitivo, made for those who want to discover this grape variety without formality, but also for those looking for a red to share with roasts, braised dishes, red meats or hearty traditional fare.

A wine that invites you to slow down, close your eyes and let yourself be carried away by the Mediterranean soul it holds, sip after sip.

A dance in constant evolution

The wines in the Pizzicanto range are direct, sunny and engaging. Like a Pizzica danced barefoot. Like laughter that bursts out naturally. Like a toast that comes before the words. Three interpretations of the same soul. Three ways to experience Puglia. One single experience made of rhythm, warmth and conviviality. Pizzicanto is the South singing. You just have to pour it.

 

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